Language and psychology

Language is a rich resource, full of deep insights into how the speaker or writer is thinking and feeling. What people say is often misleading, but how they say it counts, because it is both given and received sub-consciously.

Research into speed dating shows that couples matching their language styles are three times more likely to make a date than those who simply claim to have things in common. It also means personal relationships are more likely to be based on language matching, and at work, matching your consumers' language gets more of them to buy.

The relationships that lasted were also three times more likely in couples who matched language styles, so matching your customers' language makes them more loyal too. This applies to visual language as well, especially in digital conversations, where all you have is what you look and sound like.