Deeper, faster, actionable insights
Listening deeper to what your customers and rivals are already telling you
If you listen a little deeper, your customers are telling you exactly how they want you to sell to them. And your rivals are showing you their weaknesses and where you can position to take business from them.
We cover visual and verbal language as well as semiotics where needed. Bob, our word-geek robot, hears the psychology in language that we humans miss, but it's our people who bring his data to life, with our strategic and practical experience driving the semiotics and visual analysis.
Websites, social presence, campaigns and CSR, reports and thoughts, internal comms, forums and chatrooms, existing research, one-to-one listening, online panels and video, and NPS reviews and feedback.
Psychological framing, attitudes towards change, links to people and places, sensory preferences, emotional states and information needs, alongside clarity of communications, generics versus distinctiveness, propositions, tone of voice and persuasive positioning.
You'll receive a full debrief and a video to share internally and with partner agencies. We also develop guidelines and run team and agency engagement sessions.
We set out to redefine the brand positionings of our portfolio of Single Malt Whiskies. Having applied the standard approaches it wasn't until we worked with Linguabrand to quantify the deeper visual and verbal cues of the category that we truly understood the deeper psychology and the distinct language, tone and personality we needed to sharpen each of our brands. This work was completed quickly and became a great source of learning, not just for our internal teams, but also our partner agencies.
Linguabrand delivered an inspiring debrief and videos for each brand, making it easy to put their discoveries into action – from positioning work right down to packaging design. And they have remained on-hand so we can be confident that we are communicating consistently.
